IMAUVE shows, for the first time, a season-less collection that spans two stories, two distinct lines of thought, intertwined by colour. Story Zero is at the cornerstone. A capsule of quality comfortable essentials for the everyday look. The basis of a cohesive wardrobe, more conscious, affordable and adaptable. This capsule deepens as it integrates Story One, inspired by Luis Barragan’s house studio (Mexico), a masterpiece of the modern movement that merges traditional and vernacular elements, as well as diverse philosophical and artistic currents throughout time, into a new synthesis.
Photography: Ugo Camera/ModaLisboa | Styling: Pedro Aparício | Make up: Antónia Rosa Atelier | Hair: Edgar Venâncio with Griffe Hairstyle | Jewellery: Carolina Quintela | Sound design: Gonçalo Montenegro
Only when we abandon the concept of superficial, disposable fashion, will we witness the pure forms and artistic feelings that embrace the body. Through this collection, Imauve rejects concepts of the past and suggests the urge to slow down. A quest for meaning. Reduction to the extreme. Malevich’s abstraction as a vehicle to explore ideas and emotions. Introducing our own pace, liberated as non-seasonal and embodied through timeless, genuine pieces. Slower, not so fast. Stories, not seasons. Conscious, meaningful and with "the primacy of pure artistic feeling”.
Photography: Ugo Camera/ModaLisboa | Styling: Pedro Aparício | Make up: Antónia Rosa Atelier | Hair: Pini with Toni&Guy | Jewellery: Carolina Quintela | Sneakers: Fila Europe | Stilettos: Aldo | Sound design: Gonçalo Montenegro
Imauve’s “Endless” collection found inspiration in ancient Greek and Neoclassical sculpture and its formal atmosphere of balance and harmony. Especially on the naturalistic shapes, serene countenance, proportion and the gentle fabric draping that perceives the body underneath. The work of Daniel Arsham and his modern artistic language complements this concept and confounds expectations of space and form.
Photography: Ugo Camera/ModaLisboa | Styling: Ruben de Sá Osório | Make up: Antónia Rosa Atelier | Hair: Pini with Toni&Guy | Sound design: Gonçalo Montenegro | Shoes: Steve Madden
For the cold season, Imauve brings a collection inspired by summertime. The 27ºC average temperature of Cartagena de Indias, Colombia, sets the caribbean pace for a collection ruled by colour. The liveliness of this city’s facades and balustrades is brought to the collection and challenges the typically neutral European winter wardrobe.
This collection explores the faded borders between seasons and proposes trans seasonal pieces that can be effortlessly styled together. Colour and stripes influences convey from handmade details by the Wayúu natives and artisanal vueltiao sombreros.
Suerte is joy, essence and Cartagena rhythm.
Photography: Ugo Camera/ModaLisboa | Styling: Beatriz Alves | Make up: Antónia Rosa Atelier | Hair: Pini with Toni&Guy | Sound design: Gonçalo Montenegro
Birds of Paradise
Imauve’s debut at Lisbon Fashion Week
The collection was inspired by a cinematic work directed by Emir Kusturica "On the Milky Road", shot in Bosnia's countryside. The colour scheme of this collection includes earth tones such as olive green, toasted yellow, light orange, punctuated by ecru, lilac and night blue as a reflection of the return to nature's fundamentals. Military details and rigid lines contrast with the smoothness of fluid silhouettes and transparency. The fabrics are soft - silk, cotton, lyocell and cupro among them. The movie's magic realism is materialised through the colourful hand-drawn bird pattern which represents human's constant quest for fulfilment.
Photography: Ugo Camera/ModaLisboa | Styling: Cláudia Barros | Make up: Antónia Rosa Atelier | Jewellery: Joana Mota Capitão | Sound design: Gonçalo Montenegro
The connection between structure and ornament sets the starting point for Lotus collection, inspired in Art Nouveau movement, mostly in architecture and jewellery.
This influence is expressed through shapes that tie the rational aspect (structure) with the emotional (adornment), particularly over curved lines of leafs and flowers.
The embroidered lotus in the collection emerges as a symbol of purity and perseverance.
The materials are soft as stated on the brand's values (silk, cotton and wool blends).
As for the colour palette, it is delicate and understated.Hues of Prussian blue, pale pink, camel and off-white are highlighted by violet and jade, as the gemstones René Lalique used in his jewellery.
Photography: Rui de Oliveira | Model: Marianne Bittencourt - Karacter Agency | Hair & Make up: Alex Me | Art Direction: Beatriz Ramos
IMAUVE's Debut Collection found its inspiration on the works of Frank Stella, renowned american painter and printmaker. Stella's influence can be seen on the geometric approach to all the designs, either through straight lines and polygon cut-outs or curved lines in which arcs, sometimes overlapping, produce full and half circles painted in rings of concentric color.
Frank Stella's work has a strong colour-oriented pictorial language, thus the colour palette for this collection is rich in bright colours: carmine, yellow, and mauve silk satin and orange cupro blend in with some more neutral hues such as beige, white, blush cotton and linen.
Photography: Rui de Oliveira | Model: Belinda Nieminen - Just Models | Hair & Make up: Alex Me | Art Direction: Beatriz Ramos
Special thanks: Galerias Municipais de Lisboa EGEAC