Imauve’s Spring/Summer 2019 collection found inspiration in ancient Greek and Neoclassical sculpture and its formal atmosphere of balance and harmony. Especially on the naturalistic shapes, serene countenance, proportion and the gentle fabric draping that perceives the body underneath. The work of Daniel Arsham and his modern artistic language complements this concept and confounds expectations of space and form.
For the cold season of 2018/19, Imauve brings a collection inspired by summertime. The 27ºC average temperature of Cartagena de Indias, Colombia, sets the caribbean pace for a collection ruled by colour. The liveliness of this city’s facades and balustrades is brought to the collection and challenges the typically neutral European winter wardrobe.
This collection explores the faded borders between seasons and proposes trans seasonal pieces that can be effortlessly styled together. Colour and stripes influences convey from handmade details by the Wayúu natives and artisanal vueltiao sombreros.
Photography: Ugo Camera/ModaLisboa | Styling: Beatriz Alves | Make up: Antónia Rosa Atelier | Hair: Pini with Toni&Guy | Sound design: Gonçalo Montenegro
Birds of Paradise SS18
Imauve's SS18 collection debuted at Lisbon Fashion Week in October 2017.
The collection was inspired by a cinematic work directed by Emir Kusturica "On the Milky Road", shot in Bosnia's countryside. The colour scheme of this collection includes earth tones such as olive green, toasted yellow, light orange, punctuated by ecru, lilac and night blue as a reflection of the return to nature's fundamentals. Military details and rigid lines contrast with the smoothness of fluid silhouettes and transparency. The fabrics are soft - silk, cotton, lyocell and cupro among them. The movie's magic realism is materialised through the colourful hand-drawn bird pattern which represents human's constant quest for fulfilment.
Photography: Rui de Oliveira | Model: Marianne Bittencourt - Karacter Agency | Hair & Make up: Alex Me | Art Direction: Beatriz Ramos
IMAUVE's Debut Collection found its inspiration on the works of Frank Stella, renowned american painter and printmaker. Stella's influence can be seen on the geometric approach to all the designs, either through straight lines and polygon cut-outs or curved lines in which arcs, sometimes overlapping, produce full and half circles painted in rings of concentric color.
Frank Stella's work has a strong colour-oriented pictorial language, thus the colour palette for this collection is rich in bright colours: carmine, yellow, and mauve silk satin and orange cupro blend in with some more neutral hues such as beige, white, blush cotton and linen.