We believe in creating meaningful fashion towards a better, healthier way of life through our high-end comfortable womenswear.
The concept behind IMAUVE lies in a practical yet sophisticated minimalism with a feminine appeal. It comes to life through the finest materials from natural sources, relaxed silhouettes and soft surfaces.
IMAUVE is all about a luxuriant ease and timeless simplicity, focused on beautiful essential pieces for the modern wardrobe, that can be effortlessly styled together.
IMAUVE debuted at Lisbon Fashion Week under Inês de Oliveira's creative direction.
Inês de Oliveira has a master's in Fashion Design by Faculdade de Arquitectura de Lisboa.
Inês co-founded her first company at the age of 17. She has a Portuguese Patent on the field of Textile Nanotechnology; worked in graphic design, digital marketing and styling for several companies.
As a fashion designer, Inês developed collections at the design teams of Portuguese brands. She then went to London, where she took short courses at Central Saint Martins and later at the London College of Fashion.
Inês lives and runs her company in Lisbon, Portugal.